I’ve recently read an interesting article which I want to share with you. This article was posted on Mashable and it’s about “why your business needs a mobile website right now“.
Turns out that a mobile website is more important to a consumer than I could have imagined. Begin a tech person myself, i’ve never complained about having to do a few pinches and a few extra scrolls to get the information I needed from a regular site, while using my iPhone.
As this 2011 survey shows, the consumers are a bit more picky when it comes to their browsing experience.
Here are a few things to remember from this particular survery:
- [...]unsatisfactory mobile web and application experiences can negatively shape a consumer’s opinion of an organization.
- 57% of mobile web users had a problem in the past year when accessing a website
- 46% of mobile web users are unlikely to return to a website that they had trouble accessing from their phone and 57% are unlikely to recommend the site
- 34% said they’d likely visit a competitor’s mobile website instead
To be honest, while creating Mobile Melody, we had no clue the situation was so bad.
Hopefully the following info graphic (which was done based on a survey of over 4,000 mobile users) will help you understand, as much as it has helped us, the importance of a mobile presence whether you’re using PHP Melody or any other application for your websites.